Smirnoff (the vodka brand) is creating a global event that enlists consumers to assemble the best of quintessentially local, but unexpected night life ingredients from their city.
These ingredients are boxed up and then shared with sister cities around the globe.
On one given date the nightlife exchange will enable one city to experience the best of what another city has to offer.
London may experience the nightlife of Cape Town, Berlin may receive the experiences of Miami, and Buenos Aires nights may land in Sydney!
A cross-pollination of nightlife around the world creating an iconic, global BE THERE moment, which will take place on November 27th around the world.
I think this is a clever way to advertise the brand as the people who go to this event will link the brand to the night they will have had
Smirnoff Exchange Facebook Page
them words are way to big to have been written by urself alex :P
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