The Future of Advertising?

I was looking through the guardians tech page and I found this article about personalised advertising billboards. In Steven Spielberg's sci-fi film Minority Report, an interactive advert shouts to Tom Cruise's character "John Anderton, you could use a Guinness!" – having identified him by scanning his eye. "Produced by the electronics giant NEC, the ad signage uses facial recognition software and can identify the shopper's gender (with 85-90% accuracy), ethnicity and approximate age."

A virtual mannequin appearing in the digital billboards

My opinion is that obviously this technology is in its early stages but in future it could lead to more personalised adverts, and leading to a better shopping experience, however some people could be scared of being automatically identified wherever they go and may fear their privacy is being invaded.

Guardian Article (Click Here)